About Generation SERVE

Generation SERVE is a youth volunteering nonprofit organization that creates pathways for meaningful community engagement at every age, fostering a lifelong commitment to service. Through our structured programs and diverse service opportunities, we empower young people and teen volunteers to become active community participants. Join us today and be part of creating a positive impact in Central Texas!

Gold Transparency 2024 Candid badge for Texas youth and family volunteer programs.
Committed to Complete Transparency

Generation SERVE has earned GuideStar’s Gold Seal of Transparency, demonstrating our commitment to accountability and open communication with donors and community members.

Charity Navigator four-star badge for youth and family volunteering in Texas.
Earning the Highest Trust Rating for Youth Empowerment

Generation SERVE has earned Charity Navigator’s prestigious Four-Star rating with a 92% overall score, placing us among the most trusted and effective youth organizations in the nation.

Three youth volunteers in blue shirts embrace, symbolizing teen service programs Texas.

OUR MISSION, VISION & VALUES

Our mission is to spark a love for volunteering that inspires youth to grow into community-minded leaders, with a vision of inspiring generations of changemakers. We are committed to fostering an inclusive environment where everyone feels valued and empowered to make a difference through targeted outreach, ongoing diversity training, community partnerships, and accessible programming that ensures all can participate in our mission. Through our comprehensive service pathway of Family Volunteering, Little Helpers, and Teen Service, we create meaningful engagement opportunities for youth of all ages.

Trust

Binds our work with each other, families, and community partners.

Collaboration

Embraces the interconnectivity of our work.

Innovation

Resourceful and creative approaches to achieving our mission.

Inclusion

Creating an environment where everyone can engage with our mission.

Passion for Service

Demonstrating what it means to be community-minded leaders through our actions.

Our 2024 Impact

2,322
Youth Volunteers
19,721
Activity Spots
117
Presidents Volunteer Scholar Awards
65
Teen Service Days
1,014
Activities
2009-2010
Founded by Marissa Vogel as Little Helping Hands; won $50,000 through Chase Community Giving, catalyzing early program expansion.
A teen and adult share a meal at a youth volunteer event in Texas, wearing name tags.
2011-2012
Implemented sustainable Family Sponsorships funding model; surpassed 2,000 youth volunteers, establishing a significant community presence.
A table sign highlights sponsors supporting youth and family volunteering in Texas.
2013-2014
Formed 60+ nonprofit partnerships across diverse causes; opened first headquarters; families contributed nearly 10,000 volunteer hours to Central Texas.
Six youth volunteers in teal shirts smile at a teen service event in Texas.
2015-2016
Launched Teen Leadership Program with 10 trained youth leaders; introduced Service Learning for elementary students, connecting education with community service.
Youth and adults in a family volunteering program care for animals outdoors in Texas.
2017-2018

Rebranded to Generation SERVE to reflect expanded age range (3-17); sharpened organizational vision toward developing community-minded young leaders.

Generation Serve Family Volunteer Day sign promotes youth and family volunteering in Texas.
2019-2020
Celebrated decade milestone; expanded to Houston market; pivoted to virtual programming during COVID-19 pandemic, ensuring continued service opportunities.
Thirteen teen volunteers in blue shirts pose in a classroom for a Texas youth service program.

Thank you to our 2025
community partners.

Adelphi Acre Gardens • A Million Thanks • Any Baby Can • Art From the Streets • ATX Free Fridge Project • Austin Animal Center • Austin Creative Reuse • Austin Diaper Bank • Austin Farm Sanctuary • Austin Humane Society • Austin Parks Foundation • Austin Pets Alive! • Austin Youth River Watch • Austin Zoo & Sanctuary • BEAR for CPS Kids • BIG Love Cancer Care Austin • BookSpring • Brown Santa • Bull Creek Foundation • Cards for Hospitalized Kids • Caritas • Carrying Hope • Casa de Esperanza de los Ninos, Inc. • Center for Recovery and Wellness Resources • Central Texas Food Bank • Chariot • Cheyanna’s Champions 4 Children • Children’s Assessment Center (CAC) • Children’s Learning Institute • City of Austin Watershed Department • Colin’s Hope • Community First Village • Cornell University • Dell Children’s Hospital • Dream a Dream Therapeutic Horsemanship • Dripping Springs Clean • Dripping Springs Parks and Community Services Department • ERJCC – Evelyn Rubenstein Jewish Community Center of Houston • Foster Village • Friends of McKinney Falls • GiveJoy • Heartening • HeartGift Austin • Heights Interfaith Ministries Pantry • Hermann Park Conservancy • High Five Events • Hope Alliance • HopeAustin • Hope Food Pantry • HopeTotes • Houston Food Bank • Houston Humane Society Wildlife Center • Houston Parks and Recreation Department • Interfaith of the Woodlands • Keep Austin Beautiful • Keep Austin Fed • Keep Houston Beautiful • Kids’ Meals Inc. • Literacy in The Bag • Mayfield Park • Meals on Wheels Central Texas • Micah 6 Pantry • Mission Accomplished • Mt. Bonnell Park • Neill-Cochran House Museum • Next to New Shop • Operation Gratitude • Operation School Bell • Partnerships for Children • Partners in Parenting • Pease Park Conservancy • People’s Community Clinic • Pop-Up Birthday • Ronald McDonald House of Central Texas • Round Rock Housing Authority • SAFE • Safe in Austin • Saint Louise House • Salvation Army Austin Area Command • Sammy’s House • SEARCH Homeless Services • Soldiers’ Angels • Stupid Cancer • Texas Association of First Responders • Texas Historical Commission • Texas One Fund • The Charlie Center • The Christi Center • The Confetti Foundation • The Furniture Bank • The Kindness Campaign • The Pavilion at Great Hills • The Settlement Home for Children • Todos Juntos • TreeFolks • Undies for Everyone HTX • WAG Rescue • Water to Thrive • Wesley Community Center • Westminster Manor • Williamson County Children’s Advocacy Center • Women’s Storybook Project

Our Founding Story

Marissa Vogel started a movement in 2009 when, unable to find meaningful volunteer opportunities for her 4 and 6-year-old daughters, she founded Little Helping Hands. Her vision was simple yet powerful: children need real service experiences to develop into adults who care about making a difference.

A woman and two girls volunteer together at a Texas youth service program table.

What began as one mother’s solution evolved into Generation SERVE, an organization engaging youth of all ages in meaningful service across communities. Thanks to Marissa’s leadership and vision, Generation SERVE has now involved more than 40,000 young people and their families, contributing over 100,000 volunteer hours to nearly 200 nonprofit organizations in Central Texas.

The Generation SERVE Board established a Founder’s Fund with Austin Community Foundation honoring Marissa and early supporters. This separate fund will strategically support organizational expansion, innovative programming, staffing, infrastructure building, and capital projects—preserving Marissa’s legacy while fueling Generation SERVE’s future impact.

A family volunteers outdoors in Texas; youth handle a chick and pet a rabbit.

Hear From Generation SERVE Youth & Families

I think Generation SERVE fosters a culture of volunteerism and community service among families. It also instills values of empathy, responsibility, and civic engagement in children.
- Parent from 2023 Surveys
I love seeing how the big kids model for the younger ones – my kids love shadowing the big kids and working together.
-​Parent of 5 and 3 year old volunteers
I appreciate the doors that Generation SERVE opens for our family to volunteer with a variety of organizations. There is no way we would have found these volunteer opportunities without the help of Generation SERVE.
-​Parent of 13 and 14 year old volunteers and Teen Leaders
We love serving our community. Not too long ago we needed help like the Hope Food Pantry provides, so this is our chance to give back.
-​Parent of 7 and 4 year old volunteers
I feel like Generation SERVE has given me a drive to do good for our community and to just do the tiniest things to make a person’s day better.
​-Generation SERVE Teen Leader
I would not be doing the work I am doing today without Generation SERVE! They taught me that taking action to care for those around you is one of the best things you can be doing with your life. I am happy to still be involved with the organization today and all of the wonderful things it does to better the community!
​-Reilly Campbell, Generation SERVE alumni and Activity Lead, MOVE Texas activist and University of Texas student